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Company Name
20-Word Description
Bukisa is a place where you can share your knowledge with others and get paid when others use it.
CEO's Pitch
Bukisa is a one stop shop for how-to, informational & educational content. We are both an aggregator and a UGC website. We provide content in the form of articles, videos, presentations, audio recordings and image slideshows.
Bukisa's contributors enjoy not only the publicity, but also revenue sharing of ads placed on their content. A contributor can invite friends and colleagues to create their own content on Bukisa, thus creating their own personal Bukisa network.
A user that owns a network will not only enjoy the revenue sharing of their work, but will also profit from their network friends' revenue sharing.
Mashable's Take
Built in a vein similar to that of Associated Content, et al., Bukisa is designed to be as easy for content creators to use as it is for consumers. Want to share a lesson for a certain task, be it a "fix-it" explainer or a construction project? How about a beginner's course on a certain piece of technology? Bukisa allows you to do just that, in word, photo and video.
The learning curve for Bukisa is very light. Most every feature is intuitive to use, and the layout - from the front page to each article - is quite smart. Categories are in clear view and are fairly extensive, and things like the popular topics window, columns for popular posts, and things recently added seem to be well placed. Visitors might prefer that Bukisa deliver a larger amount of content right from the top level, but I'd grade it a B+ or an A- to start.
It's also a treat to see the service clearly delineate its Bukisa Index statistic. Without going into too much detail, the number shown is what users can expect insofar as financial returns go for every 1,000 unique visits registered. Currently the Index stands at 4.20, which means users can gather $4.20 per mille if in fact they manage to secure the necessary reader figure(s). If Bukisa's popularity grows, the Index is likely to rise as well. (According to site copy, any changes made to the Index are seen roughly every four weeks.)
That's not all. Bukisa also involves a friendly dimension in its payment system. If you invite friends to join you on the network, and they themselves begin to produce content that generates traffic that too results in revenue, you yourself will see income to the tune of a 25% bonus. And if those friends then invite other contacts, who in turn deliver popular material, you'll see one-sixteenth of their total revenue. So if your respective social circles are especially prolific, and both short-term and long-term traffic data is high, you could very well see ample and steady cash sent your way.
Of course, this is all in an effort to establish a bustling community of content creators, and hinges on a great amount of visitors regularly passing in and out of the space. Which is hardly guaranteed. But that's the way syndication services function. And if we're to consider which direction Bukisa is headed, the foundation upon which users can grow their brands looks like a good one. Keep an eye on the Index, we say. It's bound to climb in the months ahead.
Editor's Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.
Sponsored By: Sun Startup Essentials
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