Thursday, February 26, 2009

Tumblr Rebrands Tumblerette and Releases Free iPhone App



 
 

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via Mashable! by Jennifer Van Grove on 2/25/09

We're Tumblr fans here at Mashable. That's why we're super excited by today's news that Tumblr now has their own official native iPhone app and it's completely free.

The new Tumblr app is actually just a freshly updated and re-branded version of the existing $1.99 Tumblerette app, so you can expect the same look and feel, ease of use, with a few extra twists, but now free of charge.

tumblr iphone app

It's unclear from Tumblr's blog post on the app whether or not it's a formal acquisition of Tumblerette or simply a partnership, but given that Tumblerette already mimicked the online tumblr options for posting photos, video, text, quotes, audio, links, and chat, we think it's a smart move.

With the new free version you now get access to your personal Tumblr Dashboard for a mobile view of you and your friends' tumblr posts. You can even take advantage of recently released Web features and save posts for later, mark posts as private, and add tags right from your phone.

Tumblr lovers can download the new app from iTunes, but your iPhone needs to be running the latest software version (2.2.1), and Tumblrette users will need to re-download the Tumblr app to take advantage of the new features.


More Tumblr Resources From Mashable


- 18 of the Best Music Tumblelogs

- 20 Great Widgets to Enhance Your Tumblr Blog

- 20 Beautiful Tumblr Themes

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